Liz Scherer is a digital copywriter, health reporter, marketing and social media consultant, blogger and women's health advocate. With over 25 years experience in the healthcare arena, Liz has worked in the private and public sectors on behalf of web-based and traditional science publishers, public relations and advertising agencies and non-profits. Formerly Vice President and Manager of Marketing and New Business for the New York-based public relations firm Cohn & Wolfe, and a consultant for 17 years, Liz is now Principal of Digital Copy, LLC. Her work has appeared on- and offline in Web sites, wire services, videos, magazines, peer-reviewed journals and in conference proceedings. Liz's blog, Flashfree, is geared towards providing evidence-based, alternative and integrative strategies to manage the medical, emotional, social and physical challenges of menopause and midlife. It is currently ranked among the Top 100 Women's Health Blogs and Top 100 Best Wellness Blogs for women. Liz is also a blogger for Disruptive Women in Healthcare and a regular contributor to Women Grow Business.