Spreading the Love... One Tweet at a Time

WASHINGTON, D.C., FEBRUARY 9, 2020—In honor of the upcoming holiday dedicated to expressing love and appreciation, "Life…supplemented"(@wannabwell) encourages consumers to spread some love to the less fortunate by participating in an upcoming charity tweet-a-thon. The program’s “Spread the Love Tweet-a-thon” will be held Feb. 14-18, and will raise money for international charity Vitamin Angels, an organization dedicated to reducing child mortality worldwide by connecting infants and children under five with essential micronutrients.

Participants in the Tweet-a-thon can ensure a donation in a number of ways:
1) They can enter the "Life…supplemented" Wellness Challenge Sweepstakes by completing My Wellness Scorecard and posting to Twitter the personalized music video that follows their Scorecard results;
2) They can tweet their personalized music video after taking My Wellness Scorecard;
3) Or they can simply tweet using the #3pillars hashtag.

For every personalized music video posted to Twitter or tweet using the #3pillars hashtag, “Life…supplemented” will donate $5 to Vitamin Angels (up to $5,000.00). Additionally, consumers will have the opportunity to double their donation by engaging in the Tweet-a-thon during “Love Fest” hours—every day between noon and 2 p.m.—for $10 per tweet (following the same criteria listed above). Starting February 14, you can learn more about the charity Tweet-a-thon at www.lifesupplemented.org/love.

This is the second 2011 initiative that “Life…supplemented” has dedicated to raising money and awareness for Vitamin Angels. In early January, the campaign hosted a 60-minute live video stream with host Hungry Girl Lisa Lillien, and wellness experts, registered dietitian Dave Grotto, licensed naturopathic doctor Duffy MacKay, and certified personal trainer Andrea Metcalf. The event garnered more than 900 participants and raised $10,000.00 for the organization.

A month-long Facebook initiative is being planned for March to raise additional funds for Vitamin Angels. Visit www.lifesupplemented.org for more information or visit us on Facebook or Twitter.

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About "Life…supplemented": "Life… supplemented" is a consumer wellness campaign dedicated to driving awareness about the mainstream use of dietary supplements as an integral part of a proactive personal wellness regimen that combines healthy diet, supplements and exercise. The campaign is managed by the Council for Responsible Nutrition, the leading trade association for the dietary supplement industry, under its affiliated 501(c)(3), the CRN Foundation. The dietary supplement category includes products such as vitamins, minerals, botanicals, sports nutrition, weight management and specialty supplements. More than 150 million Americans use these products each year to promote and maintain good health. Find out more about AlphaWELLs, WELLs, WannabeWELLs and OhWELLs by clicking on My Wellness Scorecard at www.lifesupplemented.org.

About Vitamin Angels - Vitamin Angels is dedicated to reducing child mortality worldwide by advancing availability, access and use of essential micronutrients, especially Vitamin A, to newborns, infants and children under five. In 2010, Vitamin Angels connected over 24,000,000 children in 43 countries, including the US, with the vital nutrients they need as a foundation for good health. To learn more about global malnutrition, micronutrient deficiencies, and Vitamin Angels' solution for change, visit www.vitaminangels.org.