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"Life…supplemented" Unveils Mobile Website

Mobile website will feature many popular components of the traditional website

WASHINGTON, D.C., JANUARY 18, 2020 - The "Life…supplemented" campaign today unveiled a mobile platform for its website, specialized for today's smart phone devices, including iPhones, Androids and BlackBerrys. The new mobile site can be accessed on a mobile phone from http://www.lifesupplemented.org. Mobile users will be automatically redirected to the mobile-friendly version of "Life…supplemented," regardless of the mobile device type.

"Life…supplemented" mobile will allow users to utilize many of the most popular features of the traditional website, including information on the three pillars of health, the ability to take My Wellness Scorecard, and the opportunity to enter the Three Pillars Health & Wellness Makeover Sweepstakes* which is running through March 6. The grand prize, valued at $10,000, includes one-on-one lessons on healthy cooking, a consultation with a registered dietitian along with a year's supply of vitamins and other supplements, and a gym membership, including personal training sessions.

"We chose to develop a mobile-friendly website to give consumers fast and easy access to 'Life….supplemented' content wherever they are and whenever they want. This upgrade will allow us to move with the times and increase our presence in the digital space," said Judy Blatman, senior vice president, Council for Responsible Nutrition (CRN), which oversees the "Life...supplemented" campaign through its educational affiliate, the CRN Foundation. "By expanding our campaign to include a mobile website, we'll broaden our growing audience even further."

The campaign is already highly engaged in social media, with active Facebook and Twitter communities. You can follow "Life…supplemented" on Twitter @wannaBwell, and findupdates to the campaign via Facebook. The campaign recently held a live video stream event hosted by Lisa Lillien, a.k.a. Hungry Girl, featuring recognized experts in the areas of healthy diet (Dave Grotto, R.D.), dietary supplements (Duffy MacKay, N.D.), and exercise (certified personal trainer Andrea Metcalf). Over 800 individuals participated in the hour long online event, in which participants raised money for international charity Vitamin Angels through tweeting, retweeting, hashtag use and posting questions and comments on Facebook.

* No purchase necessary.

About "Life…supplemented" - "Life… supplemented" is a consumer wellness campaign dedicated to driving awareness about the mainstream use of dietary supplements as an integral part of a proactive personal wellness regimen that combines healthy diet, supplements and exercise. The campaign is managed by the Council for Responsible Nutrition, the leading trade association for the dietary supplement industry, under its affiliated 501(c)(3), the CRN Foundation. The dietary supplement category includes products such as vitamins, minerals, botanicals, sports nutrition, weight management and specialty supplements. More than 150 million Americans use these products each year to promote and maintain good health. Find out more about AlphaWELLS, WELLS, WannabeWELLS and OhWELLS by clicking on My Wellness Scorecard at www.lifesupplemented.org.

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